We are One Schwan

We are lips, brows, faces and eyes.

In a dynamic beauty landscape, Schwan Cosmetics Mexico, a key part of the Schwan Stabilo Cosmetics Network, champions the evolving ideals of beauty. Tracing back to our groundbreaking innovations, we excel in creating color cosmetic formulas that align with modern consumer preferences. Our dedication goes beyond mere creation; we offer extensive support to our Brand Partners, backed by a team of experts fervent about enabling brands to showcase their distinctive identity. At Schwan Cosmetics Mexico, our journey is more than crafting cosmetics; we are integral to shaping the future of beauty. United under the 'one Schwan' philosophy, we leverage our global presence to develop products tailored for diverse markets, catering to unique needs across various segments. Our versatility is amplified through collaborations with Powerhouses, Indies, Luxury Brands, and more, enhancing our adaptability and expertise. Together, as one unique manufacturer, we are not just part of the beauty industry; we are at the forefront of innovating and personalizing beauty experiences worldwide.

The Values that move us

RESPECT

Having regard for others by being considerate, appreciating our differences & giving everyone an equal voice.

RESPONSIBILITY

Accountability with our decisions and mindful of the goals we choose to pursue.

PASSION

Loving what we do & how we do it. Open to challenging the status quo and leaving our comfort zones.

ONE FOR ALL - ALL FOR ONE

Supporting each other by working together across teams and locations towards the big picture.

COMMITMENT

We dedicate all our efforts to our job, to our clients and to the company, fulfilling our responsibilities.

The Global Network.

Global Network Map
China
Taijin / Shangai
Indonesia
Jakarta
Czech Republic
Cresky Kumlov
Brazil
Curibita
Colombia
Bogotá
Mexico
Toluca
USA
Murfreesboro
Germany Headquarters
Heroldsberg

Our History

We are Cosmetic Colors - Schwan Cosmetics Mexico, a subsidiary of the Schwan Stabilo Cosmetics Network. We are dedicated to the development and manufacturing of cosmetics with a long history of innovation, offering our Brand Partners color cosmetic formulas carefully developed to meet our customer requirements while bringing sensory experiences through color, texture, fragrances, packaging and decoration with full support from our professional and experienced team.

Historical Product
1865
Gustav Adam Schwanhäußer purchases the pencil company Großberger & Kurz
1875
The swan becomes the trademark of the company. It symbolizes purity and beauty. It stands for the flawless high quality of the company´s products.
1890
Distribution network is established in Athens, Stockholm, St. Petersburg, Cairo, Jerusalem and Damascus. Advertising posters are created for marketing.
1927
The world´s first cosmetic pencil is introduced: The "Schwan Eyebrow Pencil"! First USA deliver. Other cosmetic pencils & cosmetics are offered.
1987
Products also revolutionize the market. The B-Matic enthralls with an always sharp pencil lead without the need for sharpening
2000
Pen Lab Cosmetics is created in Mexico City by the Espinosa Braniff family
2002
Pen Lab Cosmetics becomes Cosmetic Colors. Mascara is included in the product assortment and is significantly further developed
2002 - 2007
Schwan´s Powder-Matic is the world´s first powder shadows with rotary mechanics. Cosmetic Colors has a large number of successful launches of new products & new technologies, having a fast growth.
2007 - 2009
Schwan Cosmetics becomes co-owner of Cosmetic Colors. Entire Quality system changes and improves according to Germany. Cosmetic Colors changes its logo
2010 - 2013
Spectacular liquid eyeliner. Allows easy and precise application. P&G wooden pencils transfer from CosmoLab to Cosmetic Colors. Several hit-products developed
2014 -2018
Cosmetic Colors new factory Inauguration, located in Toluca Estado de México.
2021 - 2023
100% part of Schwans Cosmetics Group.

Beauty & Facts

Product Range

Wide Variety of Products

We offer over thousands combinations and variations to offer a wide perspective for your developments.

International Compliance

Full Regulatory Capabilities

Ensuring compliance with FDA, NOMs, and global regulations for utmost product safety and quality.

Experience Excellence

World Class Facilities

A fusion of advanced technology and expertise, delivering excellence in cosmetic production

Crafting Perfection

60 Years Experience in Wood Pencil

Decades of excellence in wood pencil craftsmanship, blending tradition with innovation.

Unleashing Beauty, Unveiling Potential

Our Team

Empowering beauty brands to achieve their highest potential with Cosmetic Colors

At Schwan Cosmetics Mexico, our leadership team brings together decades of collective expertise in cosmetic manufacturing, product development, and international business operations. With deep roots in both the European and Latin American markets, our executive team combines strategic vision with hands-on industry knowledge to drive innovation and deliver exceptional results for our brand partners.

Our seasoned professionals oversee every aspect of our operations—from formulation and product development to manufacturing, quality control, and customer success. With a commitment to sustainability, cutting-edge technology, and customer-centric solutions, our team ensures that every product we develop meets the highest standards of quality, safety, and performance while exceeding our clients' expectations.

Through collaborative leadership and a shared passion for beauty innovation, our team empowers brands to achieve their highest potential, providing comprehensive support from concept to commercialization. We pride ourselves on building lasting partnerships that drive mutual success in the dynamic world of cosmetics.

We're Hiring!

Don't be Shy, Get In Touch
Our employees enjoy taking on new responsibilities and challenges; they espouse team spirit and work to impact our international clients. They don't just work at Schwan Cosmetics, they live out their vocation.